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Makeup for the Mature Woman

Posted by Joan Townsend on







When you are over 50, softening the look of your makeup and having it last may be challenging. Here are some product suggestions and tips that may help.

  • Face Primer- Smooth complexion & increase wearability of your foundation by applying a face primer right before foundation application.  You may also wear face primer by itself for a nice finish. Pores look smaller and skin looks smoother. Try RetexturCreme Face Primer by A Room of Her Own Cosmetics if your skin is normal to dry or the tinted version Tinted Face Primer SPF 20 which is a good one worn alone.
  • Foundation- Choose a moist foundation to even out your skin that has light to medium coverage. Avoid a matte look and too much foundation.  A nice light, sheer one is Mineral Sheer Tint SPF 20 or Bio-Fond Cream Foundation by Gerda Spillman Cosmetics for a more medium coverage.
  • Blush- Choose shades that are neutral to subtley flushed.  Cream blushes are soft and wear well if used with a Face Primer like Cremewear Blush.
  • Eyeshadow Base- Helps to easily blend your eyeshadow, shows color "true" and keeps shadow on much longer.  We like Botanical Shadow Primer
  • Eyeshadow- Use a sheer liquid eyeshadow like Liquid Shadow or if using a powder eyeshadow, be sure it has a bit of a glisten (not too frosted) for a more youthful look. Checkout Mineral Eyeshadow.
  • Eyeliner- Use longlast formulas to avoid smudging.  We like Gel Eyeliner Pencil or blinc Eyeliner , a great wearing liquid eyeliner.
  • Mascara- No clumps allowed!  Lashes should be feathery not spikey.  We like Volumizing Mascara by RevitaLash. A very liquidy, easy to apply, volumizing mascara.
  • Brows- Accentuate with a shade that matches or slightly darkens your own natural brow color.  To cover gray and make brows look even try Brow Tint.
  • Lips- Creamy or sheer and slightly glossy.  A nice sheer one is Lipshine.
  • Highlighter- Accent your brow bone and top of your cheekbone with a glistening highlighter for a lifting, youthful look.  We love Brow Bone Highlighter and Baked Finishing Powder in Satin Glow to highlight the top of your cheekbones.

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